Recruiting new personnel has undergone significant modernization as a result of technology's progress. Nowadays, posting job openings in numerous newspapers or on flyers is hardly ever done. The most effective approach to finding new hires today is online recruitment.
Most online hiring is done through social media platforms like Facebook, LinkedIn, and Instagram. This is why it's called "social media recruiting."
There are certain variations between traditional recruiting and recruiting via social media, despite the fact that the basic premise is the same. Stick around till the end to learn how social media platforms help in recruiting employees.
A Variety of Social Media Platforms
Before we start to understand the concept of social media recruiting and its effectiveness, let’s take a look at some of the popular social media sites that are commonly used for online recruitment.
This site was purposefully made for employers and employees. A lot of skilled people update their bios on this site, and employers who are looking for fresh recruits go through the bios of these people and select the most suitable candidate for their organization.
2. Facebook, Instagram
The two of the most used social media sites are great ways to search for people. But since these are public sites, recruiters, instead of looking for people, post their jobs as ads so that they can attract the right type of people.
YouTube functions similarly to Facebook and Instagram. Instead of looking for people, recruiters post ads about their work in between various YouTube videos. Recruiters usually need to pay the creator in order to place ads on their videos.
How Social Media Recruiting Works
Now, let us take a look at how social media recruitment works and how it grabs the attention of random people.
1. Attract Users
People spend a lot of time on social media. They watch videos on YouTube or watch other people’s activities on Facebook or Instagram. If people get to see the various indirect compensations your company offers, they will surely be attracted to those ads and check out your company.
2. Enhances Networking
A major part of the global population uses one or more social media. Since there is a huge amount of traffic, posting an ad about your organization online would surely catch the eye of a lot more people than just posting it in the newspaper. This way, a lot of people will get to know about your company and what type of people you are looking for.
3. Allows Better Interaction
The best part about social media is that employers can easily connect with people who are looking for a job. The people who are looking for a job can just send the employers a text and can know more about the job and get in-depth details. You can also keep track of these candidates through an applicant tracking system.
Why Should Companies Use Social Media Recruiting?
If a company can effectively use social media for recruiting, their company would not only get much-needed recognition but would also face various advantages. Here are some of the advantages that showcase why a company should use social media for recruitment.
1. Identify Skilled People
According to a US organization Jobvite, 59% of the people hired through social media are much more qualified than people who are hired through traditional means. Additionally, since you will be viewing the public social media accounts of candidates, you can do a basic background check to verify their skills.
Many people post about career development programs that they have participated in, which immediately makes them a much more viable candidate for your company.
2. Helps Passive Job Seekers
Passive job seekers are people who already have a job but are willing to change things and get a better job if the opportunity arises. Since these people have already worked before, they have experience, and experience is key to employee performance.
Many of these passive job seekers also discuss various issues regarding their current job on social media sites. This allows you to do a quick job evaluation and check why there is job dissatisfaction, which you can use to bring more candidates to your office.
3. Cost-Effective Way for Recruiting
Posting about jobs on social media is absolutely free. You can simply open a social media page about your job on Facebook or Instagram. You can also create an organization profile on LinkedIn or create a YouTube channel that shows the positive opportunities of your job.
Now think about traditional job recruitment. You need to post ads in newspapers or other magazines. This will definitely cost you money. The more newspaper companies you approach, the more money it will require. Compare that to social media recruiting, and you will immediately see how cost-efficient it is.
4. Helps Promote Your Brand
As mentioned before, posting about your job recruitment on various social media will catch the eyes of billions of users. The more people come to know about your organization, the more likely it is that they will have a positive impression of it.
You can also discuss the different organizational cultures your company offers, and you need to show that the culture in your organization is much more employee friendly. This will automatically put in a good word about your company to all the people that visit your ad.
Disadvantages of Social Media Recruitment
Using social media for recruitment is not the perfect solution. It has its fair share of flaws. So before you start using social media recruitment for your organization, you need to see the disadvantages as well.
1. Tough Competition
When you are using a social media recruitment method, be sure that your company is not the only one using it. Other companies will also use this tactic to get candidates.
So you need to come up with some creative ways to promote your company if you want to compete with rival companies.
2. Getting Your Page Recognized Can be Tough
Creating a page and describing your company on these social media pages will not cost you money. However, opening a page will not guarantee that it will reach your target audience. You might need to spend some money to boost your page so that it comes across to people more often.
Time is evolving, and so are the methods of recruitment. What was once a long and expensive process has now become swift and efficient. Social media recruitment has not only made it easier for recruiters but also for people who are looking for a job.
We hope that this article has helped you understand the basic concept of social media recruiting and how you can use it for the betterment of your company.